Career Tools from PRSSA

For all public relations students out there getting near graduation or planning way ahead, PRSSA (Public Relations Student Society of America) has provided some GREAT tools for transitioning from college life to career life in the field of PR.

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A few important things to check out:

Industry Information This includes valuable resources about our field in general. Look through career path information, salary data, skills inventory and a career advice packet, all to help you better understand what you’re getting into when it comes to a career in public relations.

Resume Posting Did you know you can post your resume on PRSSA’s website directly? What a great way to let your name and credentials cross paths with PR professionals, by posting at their professional organization’s website.

Rather than give a whole list of what else is available, I’ll let you check it out for yourself! Click the image above to go to PRSSA’s Career Tools and explore!


Zuckerberg the next Jobs: Good for PR?

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In the wake of Steve Jobs death last week, many have been speaking highly of the legacy he left, with good cause. I would venture to say that he was one of the most influential men of the century, and can undoubtedly be given much credit for the state of technological advancement our nation and our world is in today. As a true Apple fan, I’ve already ordered my iPhone 4S, and can’t wait to see how the company will continue to innovate with the spirit of Jobs’ motivation and dedication at the helm where his personal genius is no longer.

All that said, as Jobs’ story is recounted, many wonder who will go on as heir to his legacy and throne of innovation leadership. The strongest front runner so far seems to be Mark Zuckerberg, Facebook’s young and sometimes controversial CEO and founder. This article has a lot to say about why Zuckerberg is so similar to Jobs, and is headed in the same direction with his career and his company: toward wild and lasting success.

While no one is assuming that the two have the same vision and the same company, this idea could have a PR impact on both Apple and Facebook. The question is whether that will provide good PR or bad PR for these companies.

Personally, I think it’s going to promote good PR for the companies and provide more coverage on each end for both Apple and Facebook. By associating Zuckerberg with a legend like Jobs, especially just after his death when many people seem to forget a person’s shortcomings, the press is providing Facebook’s founder with a more positive and friendly image–something he’s long been lacking. Fortunately for Apple as well, for avid Facebook consumers, seeing the brain behind their beloved social media network associated with another company fosters trust and goodwill toward Apple. This trust and goodwill is developed as consumers who associated positively with Facebook attribute some of those association to Apple as well, just due to the comparison.

Overall, I think this association is good for both Facebook and Apple. And it makes a lot a of sense.

According to the article, “As companies, Facebook and Apple may not see eye to eye. But their founders are kindred spirits.”

Isn’t that the truth?

#journchat: My First Twitter Chat Experience

As a PR student, you would think I’d have at least a little bit of experience with Twitter Chats. Until today, I definitely did NOT. I was actually a little bit clueless as to just how a Twitter Chat worked, so I googled it and came up with this little gem to help me in my endeavor to participate in the elusive “Twitter Chat” scene.

I have to say, I was skeptical at first, but I think this was a great experience! With social media like Twitter and LinkedIn, professionals have an unprecedented opportunity to dialogue with others in their industry from all over the country and the world.

I loved being able to not only ask questions of seasoned professionals, but read the opinions of journalists, PR people and other students. The main questions asked by the moderator sponsored great discussions about the dichotomy between traditional and citizen journalism, the relationship with PR pros and journalists, and tips for new journalists and new PR professionals as they enter the workforce.

The best part about it was seeing people comment and tweet to one another in real time. This is a concept that puts the functions of Twitter in a microcosm of a small group of members Tweeting one another which gave me a renewed perspective on how Twitter works and why it’s so effective for communication. A Twitter chat just concentrates the members participating in conversation and condenses the time between responses by scheduling a chat at one time.

The great thing about this Twitter chat in particular, #journchat, is great because it’s well established and brings together a wide variety of professionals from the journalism and PR professions. The conversation is much more diverse and much more beneficial to the participants when there is a diverse crowd involved.

I also loved seeing my number of followers increase just slightly as chat participants chose to follow me. I also followed them back, as well as some other chat participants that I am interested in communicating with in the future.

All in all, I think this Twitter chat was a beneficial experience for professionals, however I’m not sure how well this concept would work for other types of chats. I’ll have to look into other kinds of Twitter chats, not related to professional conversation, in order to learn more about Twitter chats in general.

I’m glad I finally have some experience with this unique way to utilize what Twitter has to offer!