Zuckerberg the next Jobs: Good for PR?

Image courtesy of DigitalSurgeons.com

 

In the wake of Steve Jobs death last week, many have been speaking highly of the legacy he left, with good cause. I would venture to say that he was one of the most influential men of the century, and can undoubtedly be given much credit for the state of technological advancement our nation and our world is in today. As a true Apple fan, I’ve already ordered my iPhone 4S, and can’t wait to see how the company will continue to innovate with the spirit of Jobs’ motivation and dedication at the helm where his personal genius is no longer.

All that said, as Jobs’ story is recounted, many wonder who will go on as heir to his legacy and throne of innovation leadership. The strongest front runner so far seems to be Mark Zuckerberg, Facebook’s young and sometimes controversial CEO and founder. This article has a lot to say about why Zuckerberg is so similar to Jobs, and is headed in the same direction with his career and his company: toward wild and lasting success.

While no one is assuming that the two have the same vision and the same company, this idea could have a PR impact on both Apple and Facebook. The question is whether that will provide good PR or bad PR for these companies.

Personally, I think it’s going to promote good PR for the companies and provide more coverage on each end for both Apple and Facebook. By associating Zuckerberg with a legend like Jobs, especially just after his death when many people seem to forget a person’s shortcomings, the press is providing Facebook’s founder with a more positive and friendly image–something he’s long been lacking. Fortunately for Apple as well, for avid Facebook consumers, seeing the brain behind their beloved social media network associated with another company fosters trust and goodwill toward Apple. This trust and goodwill is developed as consumers who associated positively with Facebook attribute some of those association to Apple as well, just due to the comparison.

Overall, I think this association is good for both Facebook and Apple. And it makes a lot a of sense.

According to the article, “As companies, Facebook and Apple may not see eye to eye. But their founders are kindred spirits.”

Isn’t that the truth?

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3 thoughts on “Zuckerberg the next Jobs: Good for PR?

  1. I didn’t know that there was a debate about who would take over. I thought Steve Jobs retired when he got his diagnosis? So wouldn’t the people who have been running apple since he fell ill just continue?

    I think the comparison of the two people is ill-founded. I think it is an idea PR people for Facebook/Zuckerberg find favorable because of all the positive press Apple and Steve Jobs have buzzing around right now… but I think it’s all wrong. The only commonality is living in the same century. Steve Jobs had a passion for streamline and every upgrade Facebook is giving us is complex and cluttered. Steve Jobs had a passion for presentation and tangible- the store design draws you in and every Apple product you open seems like you’re opening something high quality and sleek. Zuckerberg has nothing tangible for us, not packaging drive.

    Although I love what both men have provided for my endless hours of procrastinating, I don’t think this article has any validity.

    • To clarify and answer your first questions: The debate is not about who would take over for Apple–Tim Cook is the new CEO and has been since Jobs stepped down. The discussion is about their legacies and their role in the minds of consumers and the American public as technological pioneers, as both men have founded companies based around products that have had extensive reach in the world market and become central to the daily life of people all across the globe.

  2. I agree with you, Rachel. Steve Jobs was extremely influential and I can see why Zuckerberg is thought to be the next innovative leader. However, I’m not sure I think it’s good PR for both companies.

    I think Facebook and Mark Zuckerberg are going to get great media attention because of this article. Like Taylor mentioned, Zuckerberg isn’t as organized or passionate about what he is doing, and because of his controversial nature the comparison to Steve Jobs is probably the best for him.

    I’m not sure I can say the same about Apple. I think there has been discussion and worry for some time now about whether Facebook will continue to stay around and be successful with new social media outlets surfacing. True, Facebook has continued to last through Twitter and Google+, but if I were Apple I’m not sure I would want to be compared with something that might not be built to last.

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