Zuckerberg the next Jobs: Good for PR?

Image courtesy of DigitalSurgeons.com


In the wake of Steve Jobs death last week, many have been speaking highly of the legacy he left, with good cause. I would venture to say that he was one of the most influential men of the century, and can undoubtedly be given much credit for the state of technological advancement our nation and our world is in today. As a true Apple fan, I’ve already ordered my iPhone 4S, and can’t wait to see how the company will continue to innovate with the spirit of Jobs’ motivation and dedication at the helm where his personal genius is no longer.

All that said, as Jobs’ story is recounted, many wonder who will go on as heir to his legacy and throne of innovation leadership. The strongest front runner so far seems to be Mark Zuckerberg, Facebook’s young and sometimes controversial CEO and founder. This article has a lot to say about why Zuckerberg is so similar to Jobs, and is headed in the same direction with his career and his company: toward wild and lasting success.

While no one is assuming that the two have the same vision and the same company, this idea could have a PR impact on both Apple and Facebook. The question is whether that will provide good PR or bad PR for these companies.

Personally, I think it’s going to promote good PR for the companies and provide more coverage on each end for both Apple and Facebook. By associating Zuckerberg with a legend like Jobs, especially just after his death when many people seem to forget a person’s shortcomings, the press is providing Facebook’s founder with a more positive and friendly image–something he’s long been lacking. Fortunately for Apple as well, for avid Facebook consumers, seeing the brain behind their beloved social media network associated with another company fosters trust and goodwill toward Apple. This trust and goodwill is developed as consumers who associated positively with Facebook attribute some of those association to Apple as well, just due to the comparison.

Overall, I think this association is good for both Facebook and Apple. And it makes a lot a of sense.

According to the article, “As companies, Facebook and Apple may not see eye to eye. But their founders are kindred spirits.”

Isn’t that the truth?